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Social commerce is accelerating

Advertising
What brands, creators and partners can learn from bol’s social & influ...
Growing Smarter Together

bol general
On 25 March 2026, CEO Maite Zubiaurre spoke at Webwinkel Vakdagen abou...
Bol introduces new rewards programme

Platform & partners
‘Groeibeloning is an important step in strengthening our partner netwo...
bol launches bol.checkout

Innovation & technology
Check out quickly and securely at other webshops with your bol account
Product, Technologie & Data together under one integrated structure and leadership model

People & (employership)
Ronald van Rijn Chief Product, Technology & Data Officer
Dutch and Belgian consumers increasingly choose circular or refurbished products

Sustainable shopping
Impact Report 2025: assortment growth from 4 to 25 product categories
First AI-driven fashion content at bol

Innovation & technology
How bol keeps people and trust at the centre
Recognise bias in your first thought.

People & (employership)
Challenge your bias with a second thought.
Background: bol as a platform

Background
Bol is an e‑commerce platform. But what does that actually mean?
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