“For 27 years, we’ve been investing in a shopping experience that’s fast, simple and worry‑free for millions of customers. Reliability is central to that experience — it keeps customers coming back and allows businesses to build on a stable and consistent platform. With bol.checkout, we’re making this technology available — together with a payment service — for the first time to other companies that want to professionalize their checkout process,” says Joris Scheepens, Chief Advertising & New Business Officer at bol. “This way, we accelerate growth and innovation beyond our own platform. Webshops benefit from a proven checkout trusted by millions of customers, while consumers experience the payment convenience they already know from bol. We continue to invest in our partnership with entrepreneurs to help them grow.”

Positive experiences from customers and partners
After a pilot phase, bol.checkout is now live at more than 300 partner webshops. This number will continue to grow in the coming period. Customers can choose from several payment methods they’re familiar with from bol, such as iDEAL and Pay Afterwards. Consumers who have already used the service are enthusiastic: an analysis of the first reviews shows that 95% of customers are satisfied with the bol.checkout experience. They especially value the familiar feeling, ease of use, and speed of the payment environment.

Partners experience similar benefits. Many entrepreneurs see advantages in using bol’s secure and reliable checkout. They also report an increase in customer satisfaction since introducing bol.checkout. Haico Eggengoor, owner of Schoenspecialist.nl, was one of the first pilot partners: “For our customers, it’s all about convenience and trust. You don’t buy a jar of shoe cream every week, so we’re not the most well-known shop. With bol.checkout, we lower the threshold for new customers and prevent mistakes in the ordering process. Customers recognize the payment environment right away and appreciate how easy it is to use.”

From launch to scaling up
After a successful initial phase, bol is now expanding the service further. Bol.checkout already supports major webshop platforms such as WooCommerce and Magento, and will soon be available on other popular platforms as well. In the coming period, the service will scale further and be made available to webshops that are not bol sales partners.