Social responsibility
Our ambition is to be a leading role model in creating an inclusive society with equal opportunities. For our colleagues, our customers, our partners and future generations. So that we really are “the shop of us all”.

The shop of Colleagues
Together, all bol colleagues are committed to promoting an inclusive society. That starts with us: we aim for a workforce that reflects the diversity of society and for creating an inclusive tech environment.We support employee groups that provide a sense of belonging for everyone. With initiatives like gender transition leave, attention to neurodiversity, and swap holidays, we want every colleague to feel at home at bol. Programs like Women in Tech and Women in Leadership help us turn that ambition into reality.
We also have several Business Resource Groups (BRGs): communities of colleagues with shared identities, experiences, or ideas. Think Internationals BRG, Queer BRG, Young bol BRG, and more.
Together, we make sure everyone feels welcome at bol.

The shop of
Customers
We strive for an inclusive customer experience. That means making navigation on our platform as easy as possible for all customers, showing diversity in our marketing, and actively preventing discriminatory products from appearing on bol.
For example, we block books with discriminatory content and items related to Black Pete. We also work with a diverse network of partners and suppliers to make our assortment more inclusive.

The shop of
Our partners
At bol, we take the lead in responsible business. Together with our business partners, we work towards a healthy and safe working environment. We require all our partners to respect fundamental human rights — that’s non-negotiable for us.

The shop of
Future generations
We want future generations to have equal opportunities. That’s why we contribute to equal chances for children through initiatives like Bollebozen. We also encourage girls and women to choose a technical career through our Women in Tech program.
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