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Highlighted news

Stapel dozen op een rij.
Background

Background: bol as a platform

Bol is an e‑commerce platform. But what does that actually mean?

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Verrekijker
bol general

How the bol platform works behind the scenes

What happens before your order arrives

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CEO Maite Zubiaurre
bol general

Growing Smarter Together

On 25 March 2026, CEO Maite Zubiaurre spoke at Webwinkel Vakdagen about the new rules of online retail.

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rekenmachine
Platform & partners

Why do I sometimes see the same product at different prices on bol?

We explain it in “How does it work at bol?”

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Bol driver with a parcell in his hands.
Sustainable logistics & operations

Between ordering and delivery

Answers to frequently asked questions about logistics at bol

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Bol boxes on a skateboard
Packaging, delivery and returns

Why does my order sometimes arrive in multiple parcels?

We explain it in “How does it work at bol?”

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artwork

Plenty of play and entertainment in bol's New Big Toy Book

Het Grote Speelgoedboek en kinderen
Holidays

The toy book and its accompanying app combine nostalgia with innovatio...

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Step into someone else's shoes: Allyship and empathy take center stage during Diversity Week at bol

Step into my shoes
People & (employership)

Bol encourages all colleagues to listen to each other and be an Ally i...

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Bol attracts more premium brands

E-commerce platform grows as a strategic brand partner
Assortment

E-commerce platform grows as a strategic brand partner

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From machine to capsule: the Nespresso experience at bol

Brand story Nespresso on reach, reliability and premium experience
Assortment

Brand story Nespresso on reach, reliability and premium experience

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Bollebozen and Cinekid bring the joy of reading back to school playgrounds with a colourful inflatable cinema

Opblaasbioscoop
bol bollebozen

New tour introduces 900 primary school children to the magic of storie...

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Bol introduces 'Branded Shelves': brands in the spotlight

Branded Shelves bol
Advertising

New advertising product gives sales partners and suppliers their own d...

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Maite Zubiaurre new CEO of bol

Maite Zubiaurre
bol general
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Bol further expands its range of refurbished products

Refurbished assortiment bol
Sustainable shopping

Two out of three consumers consider refurbished electronics

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In the media: Oscar Hundman on bol’s e-commerce strategy in NRC

Oscar Hundman: “What we don’t want to sell, for example, are cheap phone cables that break within two days.”
In the media

“Europe must prevent just anyone from selling anything here.”

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