Since 1 September 2025, Maite Zubiaurre has been CEO of bol. In this role, she is responsible for the strategy and operations of the online retail platform.

Maite has been with bol for nearly a decade, holding various positions in strategy, business development, marketing, product and technology. She joined the leadership team in 2021 as Chief Product Officer, responsible for product management and the development of innovative solutions to offer customers the best shopping experience. In 2024, she expanded her role to Chief Product & Tech Officer, taking on responsibility for technology and data as well.

With her vision of technology and data as strategic assets, she ensures that bol serves customers, partners and advertisers in the best possible way, while also embracing social responsibility.

Before joining bol, Maite spent nearly ten years at the Boston Consulting Group in Spain, the Netherlands, the United States and the United Kingdom, gaining broad international experience in strategy and business development. She studied Business Administration and Finance at the Universidad de Deusto (Bilbao) and EBS Universität (Wiesbaden), and obtained an MBA in Managerial Development at the Universidad de Deusto.

Outside of work, Maite enjoys spending time with family and friends. She loves cooking, travelling, and is a keen crossfit enthusiast.

-