Maite has held multiple senior positions at bol, including Director of Strategy & Business development and Director of Marketing & Shopping Technologies. In 2021 she was appointed as Chief Product Officer and joined bol’s board of directors. In 2024 she expanded her board position to encompass Technology and Data next to Product. Prior to her career at bol, she worked for BCG for 10 years in different countries, such as Spain, the Netherlands, the United States and the United Kingdom. She holds a degree in Business Administration from the Deusto University in Spain and the European Business School in Germany as well as an MBA from the University of Deusto.

Maite on her new role: “I am honored to step into this new role and excited to lead bol into its next chapter. Our commitment to customer obsession, innovation and sustainable growth will continue to drive our strategy, as we adapt to the always evolving market. Together with the fantastic team at bol, I look forward to building on our strong foundation and embracing new opportunities to deliver growth and innovation to our customers and to the Ahold Delhaize family of great local brands."

Claude Sarrailh, CEO of Ahold Delhaize Europe & Indonesia: “Maite’s expertise in strategy, product development, technology, data and marketing have been instrumental in driving bol’s growth and expanding the business. Maite's holistic view on the business and her passion for innovation make her well suited to take on the role of CEO at bol. Maite is recognised for leading with head and heart, and I have had the privilege of witnessing firsthand the profound impact of her sharp intelligence and long-term vision. We are proud of the strength of our internal succession bench to be able to fill these roles with in-house talent.”

Margaret on her career at bol: “Looking back at my ten years at bol, I am grateful for how bol has evolved from an online store to the high performing E-commerce platform we are today, serving 13.7 million customers and over 47,000 partners in the Netherlands and Belgium every day. The past four years as CEO have been marked by true change and transformation, and I am extremely proud of the impact our team has made in securing a solid future as a local Dutch and Belgian jewel in an increasingly globalised market.”

Margaret has held various board positions within bol. She started ten years ago as Chief Marketing Officer (CMO) and later took on the roles of Chief Commercial Officer (CCO) and Chief Platform Officer, holding ultimately responsibility for bol’s platform activities. She became CEO of bol in 2021. Before Margaret joined bol, she worked for Bain & Company, Nike and BCG. Originally from Australia, Margaret Versteden-van Duijn holds double nationality (Australian/Dutch) and has lived and worked in Australia, Malaysia, Germany, France, Central Eastern Europeand the Netherlands. She holds a bachelor's degree in Business Systems (Business and IT) from Monash University and an MBA from INSEAD.