Nestled in the vibrant heart of Antwerp, a new flower shop opens its doors today, offering the scent of fresh flowers and a burst of colours. But take a closer look, and you’ll notice something different—every single flower is made entirely of LEGO bricks. Following a successful edition in Utrecht, the Netherlands, last year, bol | LEGO The Botanical is now making its Belgian debut. Located at IJzerenwaag, between Kammenstraat and Nationalestraat, this pop-up shop features thousands of LEGO flowers in a stunning variety of shapes, sizes, and colours. There’s something for every flower enthusiast, from wildflowers and roses to bonsai trees, bamboo, and table decorations. In-store florists are on hand to offer expert tips, and each floral display is accompanied by an information card.

A Valentine’s Bouquet to Build Together
Looking to impress this Valentine’s Day? Surprise your loved one with a LEGO flower bouquet instead of traditional roses. The flowers from the LEGO Botanical Collection make a stunning addition to any interior—and the best part? They never need watering.What makes these bouquets even more special? You can build them together with your partner. “When we launched the LEGO Botanical Collection in 2021, we never expected it to become this popular,” says Vincent Andries, Senior Brand Manager at the LEGO Group. “Today, our LEGO Flower Bouquet can be found in vases worldwide, and the collection has expanded significantly. This proves that adults love building LEGO sets just as much as kids do. With the bol | LEGO The Botanical flower shop, we want to showcase that there’s a perfect LEGO set for everyone.”

The LEGO Group x bol: An Innovative Collaboration
For those looking to purchase a set, the collaboration with bol makes it easier than ever. Simply scan a QR code in the store to order your favourite set from bol’s e-commerce platform, and have it delivered straight to your home.“By teaming up with the LEGO Group for The Botanical, we’re showing visitors how seamlessly online and offline shopping can come together. We’re incredibly excited about the result,” says Yasmine Van Moortel, Project Manager Belgium at bol.

Praktische info
bol | LEGO The Botanical, IJzerenwaag 11, 2000 Antwerp. The shop is open from 1 till 15 February 2025, from 10u to 18u. Closed on Sunday 9 February ’25. Closest parkings: Cammerpoorte (1 min walk) of Q-parking Antwerp Centre (3 min walk).