A campaign that reaches everyone
The social-first created Christmas campaign has a cross-media character and responds to changing media habits. From TikTok to TV, from (online) radio to billboards, and even through platforms like Tinder, Tikkie, and Snapchat: bol reaches consumers precisely where they are. With connected TV, video-on-demand, and digital out-of-home, bol makes Christmas fixing accessible at every moment.

Fix your Christmas with bol
The campaign shows that nothing needs to stand in the way of a wonderful Christmas. Whether you’re hosting a festive dinner or looking for a surprising gift, with a little help from bol – and each other – almost anything is possible. Optimism and togetherness are central: Christmas fixing is not something you do alone, but together.

A Christmas for everyone
During Christmas, you’re not alone. No matter how big or small your challenges are, bol helps you make the holidays special in your own way. These challenges are different for everyone. Last year, this theme came to life in our TV commercial about grandparents transforming their home for their sensory-sensitive granddaughter. This message is still relevant and fits seamlessly with the broader theme of the campaign. That’s why bol is running this beloved commercial again.

More sustainable shopping, even during the holidays
Sustainability is an important theme, even during the holiday season. Bol wants to make sustainable shopping easier. Across various channels, items are shown with the Good Choice label, indicating that a product has significant (sustainability) advantages over similar items.

With a broad approach, surprising solutions, and an optimistic message, bol lends everyone a helping hand this Christmas – from early planners to last-minute fixers.