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bol general
4 June 2026
Reading time: 3m
Belgian premiere: bol launches its first-ever physical Festival Store at Rock Werchter

Two stores, an order & pick-up service, and a range of festival essentials make life at Rock Werchter even easier for festivalgoers

Laura Muscas
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bol Festival Store

Online retailer bol is bringing its Festival Store to Belgium for the very first time. During Rock Werchter, from Thursday 2 to Sunday 5 July 2026, the online brand will have a physical presence with two stores: one on the festival grounds and one at The Hive campsite. Festivalgoers can find everything they need to make their festival experience easier, from air mattresses, tents and camping chairs to earplugs, power banks and sunscreen. With this concept, bol is the only camping and festival store at Rock Werchter offering products across these categories.

Order online, pick up at The Hive
At The Hive campsite, bol will open a large Festival Store offering more than 100 products tailored to camping and festival needs. Visitors can shop for air mattresses, basic and premium dome tents, camping chairs, wagons, earplugs, personal care products, towels, reusable camping tableware and water bottles. Next to the store, bol will also provide an air station where visitors can inflate their air mattresses.

Bol's Festival Store

Blaas je matras op bij het Luchtpunt
Bol's pick-up punt
Behind the scenes bij bol
In de rij bij De Festivalwinkel

With the Festival Store, bol aims to address a familiar festival reality: anyone attending a multi day festival often has to carry a significant amount of gear. To make things easier, bol is strongly focusing on its order and pick up service. Starting today, festivalgoers can place an order online via rockwerchter.bol.com and collect it upon arrival at The Hive. This allows campers to travel lighter and more conveniently.

During the festival, the assortment will remain visible online, but no new online orders can be placed. Visitors who still need something or have forgotten an essential item can simply visit the store and purchase products on site while stocks last.

On the festival grounds: a store and Het Magazijn
On the festival grounds, bol will open a smaller store featuring products specifically selected for day ticket holders and festivalgoers who need something quickly. Purchases can only be made on site. The assortment includes power banks, phone charging cables, earplugs, sunscreen, blister plasters, hand sanitizer, picnic blankets, folding stools and inflatable loungers.

Het Magazijn

Behind this Festival Store, bol will also introduce Het Magazijn, an intimate stage with a capacity of around 200 visitors, inspired by the atmosphere of a warehouse party. In this unique setting, artists perform right in the middle of the crowd, creating a direct and energetic experience.

Featuring a dynamic programme focused on uptempo electronic sounds and crowd pleasing tracks, Het Magazijn offers a surprising additional stage experience at the festival. Belgian DJs will perform daily between 2:00 PM and 11:00 PM. The full line up will be announced later in June.

“With our Festival Store, we are bringing bol exactly where we are most relevant to our customers,” says Fiona Vanderbroeck, Marketing Director at bol. “For many people, Rock Werchter is one of the highlights of the summer, but it also requires quite a bit of preparation. By allowing visitors to order essentials in advance and making them available on site, we help festivalgoers enjoy a carefree experience. This perfectly reflects what bol stands for: a reliable partner that thinks along with customers, offers practical solutions and makes everyday life just a little easier and more enjoyable.”

The festival assortment

Zonnebrand
Durex
Hister Rock
LED-Masker, wegwerpcamera en een massage gun
Campingstoel
Camping-tools

Festival stock continues on to Lowlands
Through its online store, bol encourages visitors to choose quality products that can be used for years and to take their equipment home after the festival. Any remaining stock from Rock Werchter will be transported directly to the Festival Store at Lowlands. Products that remain after Lowlands and cannot be stored or efficiently returned will be donated.


Practical information

The Festival Store at The Hive campsite
Wednesday 1 July to Sunday 5 July 2026
Opening hours: 8:00 AM to 3:30 AM
Wednesday opening from 2:00 PM
Online ordering available from 4 June via rockwerchter.bol.com
Online orders can only be collected at the Festival Store at The HiveProducts can also be purchased on site while stocks last

The Festival Store on the festival grounds
Thursday 2 July to Sunday 5 July 2026
Opening hours: 12:00 PM to 11:00 PM
Products available for direct purchase while stocks last

Het Magazijn
Thursday 2 July to Sunday 5 July 2026
DJs perform daily between 2:00 PM and 10:30 PM
The full programme will be announced at a later date.

Photo credit: © david.stegenga