Oscar Hundman is Chief E-commerce Officer at bol. He joined the board as Chief Commercial Officer on March 1, 2020. In July 2024, Marketing and Logistics were integrated into the e-commerce department, after which Oscar was appointed Chief E-commerce Officer. In this role, he is responsible for bol's e-commerce strategy, with a focus on the platform model, collaboration with partners and the customer experience. Oscar is married to Annelot and together they have two daughters.

Oscar started his career at bol in 2013 and held various management positions before becoming Chief E-commerce Officer, including Director of Commerce and Unit Director Lifestyle & Daily Needs. In these positions, he played a crucial role in expanding bol's leading market position together with suppliers and partners.

His career started at PostNL, where he held various management positions related to retail & e-commerce.

Oscar studied Business Administration at Erasmus University in Rotterdam and also obtained his Executive International MBA at Nyenrode Business School.

Based on his 20+ years of experience in platform e-commerce and growing organizations, he supports (sustainable) digital startups and transformations.